côte&ciel
Assisted Côte&Ciel, a renowned French fashion and accessories brand, in expanding its digital presence in China through a custom WeChat Mini Program. Understanding the unique consumer behaviors and digital ecosystem in China, I helped optimize the user experience, localize content, and integrate seamless e-commerce functionalities. This project enabled Côte&Ciel to enhance direct engagement with Chinese consumers, streamline sales, and strengthen its brand presence in one of the world’s most competitive markets.
For details: https://mp.weixin.qq.com/s/VZP8kUPWb5Ia1yk_bvwL5g
Vestiaire Collective
I collaborated with Vestiaire Collective, a leading global luxury resale platform, to localize their website and messaging copies for the Hong Kong market. By adapting their brand voice to align with local consumer expectations, I ensured that their messaging resonated authentically and persuasively. My expertise in cultural nuance, tone adaptation, and market-specific content strategies helped Vestiaire Collective strengthen its brand identity, improve engagement, and drive conversions in this key market.
For details:
TISSOT
I worked with Tissot, a globally renowned Swiss watch brand, to manage and refine Chinese-language content across its Facebook, Instagram, Xiaohongshu (The Red), and website in Hong Kong. By ensuring brand consistency and cultural relevance, I helped Tissot effectively engage with the local audience, enhance brand perception, and optimize content for better resonance in the Hong Kong market. My expertise in luxury brand communication and localized storytelling enabled Tissot to maintain a strong and compelling presence across multiple digital platforms.
FB / IG
The Red
Official website
Collaboration with local fashion magazine to feature Valentine’s Day offer.
Collaboration with local fashion magazine to feature Father’s Day offer.
